Daniel Battaglia is the founder and CEO of Parksy (formerly Parking Made Easy), a peer-to-peer parking marketplace he has bootstrapped since 2011 — with no external funding — to roughly 128,000 members and 74,000+ listings across 57 countries.
He has spent over a decade solving parking from the inside: building the technology, writing the content, and talking to the drivers and space-owners who use it. Today Parksy spans parking search, pricing, fines and appeals.
Daniel holds a double degree — Bachelor of Commerce (Marketing) and Bachelor of Arts (European Studies) — from the University of Wollongong, and is a former Associate member of CPA Australia (ASA). Before founding Parksy he spent six years in banking and finance, including roles at Lehman Brothers, RBC Capital Markets, RBC Dexia and Macquarie Bank.
In 2023 he published Parking Made Easy - Making Life Easier (ISBN 979-8223929253), drawing on years of first-hand experience running a parking business.
As featured in
- Sydney Morning Herald — “CBD parking secrets”
- news.com.au — “Startup boss vs NRMA: David-and-Goliath IP battle”
- SmartCompany — “Sydney founder on reaching half a million users”
- The Sun — “Parking ticket protection program”
- 9News — “Dodging the parking fine” (video)
Connect
LinkedIn · danielmbattaglia.com.au · Parking Made Easy (book site) · Buy the book · Parksy