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  1. Parksy
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  3. How To Attract More Drivers To Your Car Park: A Guide For Operators and Businesses

How to Attract More Drivers to Your Car Park: A Guide for Operators and Businesses

By Daniel Battaglia — Founder & CEO of Parksy, author of Parking Made Easy

Published 31 Mar 2026 · Updated 26 Sep 2026 · 7 min read
Quick answer: Put your car park on Google Maps with the pin on the entrance, post a clear price board, add early bird, evening and weekend rates, link your booking page and post it free on Parksy.
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Drivers who want parking for an hour or a day pick the nearest car park on the map that seems open and fairly priced. To attract more of them, a car park operator or a business with spare bays needs a correct Google Maps listing, a price board a driver can read from the car, rates that fit hourly and daily demand, and a way to book before setting off. If you rent out a single space to a monthly renter, read how to attract renters to your parking space instead.

1. Get found on Google Maps

Most drivers looking for short-term parking search a map app, so give the car park its own Google Business Profile, separate from the business it serves if the entrance or hours differ. Google's tips to improve your local ranking say that complete, accurate and verified profiles are more likely to show up in local results.

  • Category. Choose a parking category, such as parking lot or parking garage, so you appear when drivers search for parking, not only for your name.
  • Pin on the vehicle entrance. Move the pin to the driveway drivers actually use. A driver routed to a locked side street rarely tries again.
  • Hours. Include when the gate locks, and add special hours for public holidays and event days.
  • Photos. Add daylight photos of the entrance from the street, the price board and the barrier or pay machine.

2. Make the entrance and price board easy to read

At the kerb, a driver has seconds to decide. Clear signs win the passing trade that maps miss.

  • Entrance sign visible from both directions of traffic, with the word Parking and an arrow.
  • Price board readable from a moving car: the hourly rate, the daily maximum, and any early bird, evening or weekend rate with its entry and exit times.
  • Height limit shown before the barrier, so vans and roof boxes can turn away in time.
  • Opening times and payment methods, including when the gate locks and whether you take card, phone, app or cash.
  • Marked entry and exit lanes, with signs to accessible bays and EV chargers.

Check local rules first, since many councils control sign size, lighting and the wording of enforcement notices.

A person stands beside an open vehicle door in a parking area.Drivers decide at the entrance, so the price board, hours and height limit need to be readable from the car. Photo: Pexels / Oleksandr Chepys

3. Price for hourly and daily demand

Drivers compare your board with the nearest alternatives, so start with what car parks around you charge. Across the commercial garages, lots and underground car parks listed on Parksy in September 2026, the median posted rates were:

  • United States: $6 an hour, $16 a day, $125 a month.
  • United Kingdom: £4.40 an hour, £8 a day, £100 a month.
  • Australia: A$6 an hour, A$20 a day, A$285 a month.
  • Canada: C$3.15 an hour, C$15 a day, C$176 a month.

City centres sit well above these medians, so treat them as a sense check. Three patterns in the same listings help you build a rate card:

  • Daily maximum. The daily rate is a median of about 3.1 times the hourly rate, so anyone staying more than about three hours pays the daily maximum.
  • Off-peak rates. Early bird rates are a median of about 61 percent of the same car park's daily rate, evening rates about 48 percent and weekend rates about 54 percent. A lower flat rate fills bays that would otherwise earn nothing.
  • Monthly permits. Across all Parksy listings that show both, a monthly price is about 12.6 times the daily price and 46.6 times the hourly price. A commuter parking 20 days a month sees that as a clear saving.

For reserved bays, the free car space value calculator turns local rents and nearby listings into a monthly price and splits it by those ratios. For a covered bay with key access in New York ZIP 10001, near Penn Station, it suggests about $450 a month, $36 a day and $10 an hour.

4. Let drivers book before they set off

A driver heading to a flight, a match or a hospital appointment wants to know a space is waiting. If you run an online booking or permit system, put its link on your Google Business Profile, your website and your Parksy listing. On Parksy, the Book button on your listing opens your own booking page. Drivers pay you through your system, and Parksy takes no commission and adds no markup. If you do not take bookings, make sure the phone is answered during opening hours.

5. Plan for demand you can predict

  • Commuters arrive before 9am on weekdays. An early bird rate with an entry cut-off, plus monthly permits, fills bays before shoppers arrive.
  • Stations and airports bring drivers who stay a day or a week. Daily and weekly prices, the walking or shuttle time and 24/7 access matter most.
  • Hospitals bring patients, visitors and shift workers at all hours. Clear hours and accessible bays count.
  • Events at stadiums, arenas and theatres create a few very busy nights. Check the venue's calendar and publish a flat event rate in advance.
  • Evenings and weekends near restaurants, cinemas and places of worship suit office or school car parks that are empty after hours.

Talk to nearby hotels, clinics and venues without their own parking. They can send customers to you, often for a validated or discounted rate agreed in writing. If your business is opening spare bays to the public for the first time, read how to list your business parking spaces online for the lease, insurance and planning checks.

6. Post your car park on Parksy

Posting is free and takes about five minutes with the 6-step posting guide. Concentrate on what drivers filter by:

  • Space type: Garage (Commercial), Lot or Underground.
  • Features: tick every one that applies, such as Covered, CCTV cameras, Electric Charging, Disabled Bay, Available 24/7, Lighted, Gated, Valet, Shuttle and Book Online. A driver filtering for EV charging will not see a car park that has not ticked it.
  • Prices: enter the hourly, daily, weekly and monthly prices from your board, and put early bird, evening and weekend rates in the description.
  • Contact: drivers see Phone and Email buttons, plus Book if you add a booking link.
  • Entry details: the entrance street, the height limit and how the barrier opens.

After you post, the free Parking Provider Kit helps you check your price, print a poster with your own contact details and prepare an agreement for monthly permit holders.

7. Earn reviews and reply quickly

Reviews are often the last thing a driver checks. Google's tips to get more reviews suggest asking with a review link or QR code and replying to reviews, and prohibit offering discounts or anything else in return. A QR code on the pay machine or exit sign asks at the right moment. Reply to negative reviews briefly and fix the cause, such as an unclear exit or a broken machine. Answer calls and emails from your listing the same day, because a driver comparing car parks usually books the first one that confirms.

Frequently Asked Questions

How do I get more drivers to use my car park?

Put the Google Maps pin on the vehicle entrance with correct hours, put a readable price board at the entrance, offer off-peak rates, add a booking link, and post the car park free on Parksy with every feature ticked.

Should I charge by the hour or by the day?

Both, if you can. On Parksy car park listings with both, the daily rate is a median of about 3.1 times the hourly rate.

How much lower should an early bird rate be?

Early bird rates on Parksy are a median of about 61 percent of the same car park's daily rate. Set an entry cut-off, such as before 9am.

Does Parksy take a commission on bookings?

No. Posting is free, and the Book button sends drivers to your own booking page, so they pay you directly.

Can an office or church car park attract daily drivers?

Yes, if your lease, insurance and local rules allow it. Evenings and weekends suit nearby venues and residents, and weekday bays at a church suit commuters.

Daniel Battaglia, Founder and CEO of Parksy About the author: Daniel Battaglia is the founder and CEO of Parksy and author of Parking Made Easy - Making Life Easier. A former Associate member of CPA Australia with a background at Lehman Brothers, RBC and Macquarie Bank, he has worked in parking and urban mobility since 2011. Read Daniel’s full bio →

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